By RYAN VENEGAS
Adidas has ended their partnership officially with Kanye West.
After the recent antisemitic comments said by Kanye West, Adidas and other companies such as Balenciaga and Gap also ended their partnership with him.
On Tuesday, Oct. 25 Adidas released a statement as to why they dropped Kanye West.
“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” said the statemente released by the company.
With the end of their partnership Adidas has also stated that they will stop production on all Yeezy products and stop payment to companies owned by Kanye West immediately.
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies,” read the statement by Adidas.
Kanye’s remarks toward the Jewish community have brought plenty of backlash and Adidas ending their partnership is just one of the consequences Kanye is facing currently.
Last week Kanye West was a guest on the podcast Drink Champs and stated “The thing about me and Adidas is like…I can say antisemitic things and Adidas can’t drop me. Now what?”
According to Forbes, with the partnership loss with Adidas Kanye West will no longer be a billionaire. Kanye West is estimated to lose $1.5 billion of his net worth.